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Adobe Marketo Engage Architect Master Sample Questions (Q91-Q96):

NEW QUESTION # 91
A client needs a lifecycle model to manage leads from multiple regions with distinct sales processes.
What would be the best approach?

A. Build separate lifecycle models for each region
B. Use static lists to manage leads regionally
C. Automate lead scoring for all regions in a single model
D. Create a global lifecycle model with region-specific transitions

Answer: D

NEW QUESTION # 92
Which stakeholder is responsible for configuring integrations in Marketo?

A. IT Team Lead
B. Marketing Specialist
C. Business Strategist
D. Data Analyst

Answer: A

NEW QUESTION # 93
After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A. CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
B. Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
C. The CMO, Data Analysts, the Head of Sales, and the Marketing team
D. Marketing team, Sales Operations, and the Head of Sales

Answer: B

NEW QUESTION # 94
A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A. Update SQL to Gate with a Max Age 3 days
B. Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
C. Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
D. Update SQL to SLA with Max Age 3 days
E. Create a Gate stage name as "Recycle" to split leads for re-engagement

Answer: C,D

NEW QUESTION # 95
Which audit findings should be prioritized for resolution? (Choose two)

A. Unused email templates
B. Inefficient lead scoring model
C. Duplicate leads in the database
D. Untracked links in emails

Answer: B,C

NEW QUESTION # 96
......

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AD0-E560 Exam Learning | Valid AD0-E560 Exam Simulator

Valid AD0-E560 Exam Simulator - New AD0-E560 Test Pattern

Adobe Marketo Engage Architect Master Sample Questions (Q91-Q96):

AD0-E560 Preparation Materials and Study Guide: Adobe Marketo Engage Architect Master - Actual4Cert

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